#Domainer niche how to#
I’ve analyzed several factors and have come up with a detailed plan on how to go about it. What domains are available will help you determine your exact site name and help steer your branding, so the earlier you get the right domain name secured, the better.īut how can you pick the right domain name for niche site? Thanks for reading.When building a niche site, your domain name is one of the first things you will have to settle. Sort of like a football site trying to compete with a basketball site on basketball topics. I think I’ll often have the advantage though because he’s outside his niche. I have a competitor that is covering topics well outside his niche, topics that compete directly with some of my other sites that are more focused in these niches. You probably don’t want to have an exact match domain name, but a relevant one can be nice to have.īroader domain name results are usually ok (site C), relevant domain name results are better (site D), and non-relevant domain names like the example above (site A) are the ones I typically avoid clicking unless there’s no other options. If I see a relevant domain name in a result and a non-relevant domain name result, as a searcher I’ll probably opt for the more relevant domain name. Sure, a more general domain name will let you expand and grow the site beyond what the more focused domain would, but I think the more focused domain has an edge when it comes to CTR (click through rate). If you search for “ how to play horse“, which is a common basketball game, would you want to click on a website called “” or would you just as well click on “”.įor me personally, I think the domain name is important in this regard. So now his domain says football but he’s writing articles about other sports and publishing them.Īs a searcher, do you prefer to see a domain name that is related to your search? The difference is, he did it all on the original football domain. The owner of site A decided to do the same, expand into other sports. Over time, all of the new sites gain authority and begin to rank. Then he makes a baseball site E, and a soccer site F. He starts with a site C that’s a general sports site and D which is a basketball site. The owner of site B wants to cover more than just football so he creates more sites. Things start to get stale as they grab whatever low search volume keywords are left. The following are example domain names onlyĪfter a while, both sites have covered all the major topics in the niche. They’re both in the same niche that falls 1 level below the general sports niche. We’ll call them site A and site B to keep it simple. Let’s say we have 2 websites, they are competitors. If you want a more focused niche site that just covers one of these sub niches, but covers it really well, then you may want a more relevant domain name. In the end it’s a decision, do you want to scale to the moon? Then you probably want a broader domain name that can cover many sub niches. But when you go this route you may give up some of the advantages that more focused sites have. They certainly don’t have to be, having a general and brandable domain name is a strategy that allows you to cover a wider variety of topics. Domain name and the topic – should they be related? I’ll talk more about that in this article and give an example. So I’m curious, with all else being equal, do articles have an edge simply because the domain is more closely related to the article topic?
When you read his domain name and then the article topic it often makes no sense.
I have different sites that are more relevant to the topics of the articles, but he’s on the same domain covering all of them like it’s the wild west. The reason I’ve been thinking about this is because I have a competitor that is in various lateral niches, but he has a narrowly focused domain name. If you are searching about topic x, would it also be nice to see domain names that are directly related to x? Or do you even care?
What I mean by domain relevancy is how relevant to the current topic the domain name is. This is something I’ve been thinking about lately.
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